Everything start with creating a deck:
My Dad wants to have his own startup recently, and he was trying to recruit me become one of the team members. I promised him that I am going to apply the research methods and Design thinking in Institute of Design to help him shape the product and company concept. Everything were still too abstract and lack of structured, but we need to get investors on board in order to run the business. As a result, my dad kept asking me to create a business plan in a deck, so that he can pitch it in front of customers, investors, employees.
Creating a deck is not a bad idea, in fact, it’s a great way to get everyone on the same page, however, my education in ID told me that there are more things I can do before set up a concrete idea- observation and techniques of human centered research. In other words,
going out and observing customers behaviors can provide a vivid understanding of the market, customers, and competitors, but if entrepreneurs only sit in front of their desk, they can get invalid information.
How does Design Thinking influence startups:
According to the articles, airbnb experienced a difficult period before they put themselves into customers’ shoes. When they suddenly realized that their customers need to see beautiful pictures on the site, they immediately formed a photography team to replace the old and unpleasant pictures with new pictures. This explains that entrepreneurs are often focusing on creating a good product, but forget to see what customers experience through purchasing the products.
However, design thinking not only helps entrepreneurs to change their perspective of doing things, but the concept of “quickly testing” and “rapid prototyping” lead their way to use minimum costs to create great products. Either testing or prototyping means constantly changing something of the product according to the customer feedback and research result, and only startups can afford to do this fast pace iteration because their small size and they don’t have the brand burden. For large cooperations, changing is a high risk activity because they already invest too much on the current company structure or products, so any changes will increase their organization’s cost.
Questions about the readings
How to construct a valid testing cycle to get the valuable result?
How to build up an experimental culture inside the company?
How does the startups know they can stop testing?
My startup concept: Chinese International Student Studying Abroad Service
Relocate service reference: