Wowfinder

Year : 2013

Client : City of Chicago  

Role : Ideation, Information structure,  Wire frame, Interface design,  Paper Prototype testing, High fidelity prototype testing

Chicago is known for it’s astounding architectures, sculptures, restaurant and music in the city, which attract a great amount of tourists to here. City of Chicago is looking for a wayfinding design which could bring  either tourists or local people a more convenient environment to navigate the city.

 


THE STORY OF WOWFINDER

 

CHALLENGE

1.How to serve a wide age range of people with one interactive device?

2.How to meet the needs for diverse targeted groups?( local people, tourists, planners, adventurers)

3.How to provide and structure complex information in a simple and easily understand way?

(Distance, activity, customization, direction, accuracy, time, place information)

PROCESS

1. Research (Provotype, Interview, Persona, Scenario)

2. Analysis, Ideation

3. Test concepts (paper prototype, wireframe, testing, interface )

 

HIGH FIDELITY PROTOTYPE


 

RESEARCH ( Provotype , Interview, Persona, Scenario)


ANALYSIS


DESIGN ( Prototype, Wireframe, Test, Interface )

 

WIREFRAME