DESIGN RESEARCH

DESIGN RESEARCH

User-centered design research, Contextual research, Participatory research

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MULTIMEDIA

Video production, Character design, Storytelling, Storyboard, Animation, Advertisement

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BRANDING

Corporate identity system, Visual Identity, Brand positioning & Strategy

 

DESIGN RESEARCH


 Divvy Bike Data Challenge

Divvy Bike Data Challenge

 Chicago Wayfinding System

Chicago Wayfinding System

 Gillette Razor Research

Gillette Razor Research

 Observing Users  Home Depot

Observing Users  Home Depot

 Conversant Operational Integration  

Conversant Operational Integration  

MULTIMEDIA


 Emeraldbrand - Promotional Video 

Emeraldbrand - Promotional Video 

 Life is a Journey - Video Project

Life is a Journey - Video Project

 Stella - Branding & Promotional Video

Stella - Branding & Promotional Video

 Company Promotional Animation

Company Promotional Animation

BRANDING

 Match Point - Movie Opening Credits

Match Point - Movie Opening Credits


 Chu-Chu Restaurant - Rebranding

Chu-Chu Restaurant - Rebranding

 Miss Taipei - Branding

Miss Taipei - Branding

 Modern poetry - Lighting Design 

Modern poetry - Lighting Design 

 U-ran - Branding

U-ran - Branding

 YouMingTang - Branding

YouMingTang - Branding

 
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Hello, I'm Szu Ying Ching. You can call me Claire

I grew up in Taiwan, worked for two years in Taipei city as a graphic designer and project manager, then moved to Shanghai for six months. Last summer, I was in New York learning about interactive multimedia design and I finished two internships in video production and web design.

I'm passionate about understanding human behavior and motivation, listening to people's stories and trying to find meanings from them. My curiosity drives me to learn the relationships between users and design.